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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes

Monday Aug 19, 2024
Opus Clip | Make It Personal
Monday Aug 19, 2024
Monday Aug 19, 2024
Ep.55 - Discover how Brian Casey, one of IMPACT’s coaches, revolutionized his LinkedIn presence in just one hour using AI. Learn the secrets of creating engaging video content without being a tech expert, and why having content is important for your professional life. We walk through the AI video tool, OpusClip, and how it might be able to help you and your business.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-maximize-your-social-media-presence-with-ai
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Wednesday Aug 14, 2024
Most Important Video | Landing Page Videos
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-boost-conversions-and-build-trust-with-landing-page-videos
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Monday Aug 12, 2024
Educate Your Customers | You Need A Learning Center On Your Website
Monday Aug 12, 2024
Monday Aug 12, 2024
Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and establishing your business as an industry authority.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-learning-center-your-websites-key-to-more-qualified-leads
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Wednesday Aug 07, 2024
Better Business With AI | Paying For the Right AI Tools? (With Ashley Gross)
Wednesday Aug 07, 2024
Wednesday Aug 07, 2024
Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve.
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Check out the full article here 👉 https://www.impactplus.com/blog/putting-ai-to-work-in-your-business
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Monday Aug 05, 2024
Closing Rates | What You Should Actually Measure To Have Success
Monday Aug 05, 2024
Monday Aug 05, 2024
Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an industry leader!
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Check out the full article here 👉 https://www.impactplus.com/blog/what-you-should-actually-measure-to-have-better-closing-rates
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Wednesday Jul 31, 2024
Content Manager | Why You Need A Dedicated Specialist
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online presence, and drive real results. Understand the full scope of a content manager's impact, from articles to web content to social posts. Ready to truly improve your marketing approach? This episode is your starting point to authentic, brand-aligned content that resonates with your audience and drives growth.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-content-manager-the-underrated-solution-for-marketing-success
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Monday Jul 29, 2024
Achieve Your Goals | A Surefire Way To Hit Your Targets
Monday Jul 29, 2024
Monday Jul 29, 2024
Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success!
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-achieve-your-business-goals-with-the-right-kpis
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Wednesday Jul 24, 2024
Fire Your Agency | Stop Paying And Start Investing In Your Marketing
Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownership of your marketing efforts, and identify when to part ways with an uncooperative agency. Business leaders, this one's for you.
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Check out the full article here 👉 https://www.impactplus.com/blog/fire-your-agency-stop-paying-and-start-investing-in-your-marketing
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne