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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
4 days ago
4 days ago
- The post-COVID economic boom is slowing, and businesses must focus on adaptability.
- Reassessing fundamentals like cash flow and efficiency is critical during uncertain times.
- Investing in marketing during pullbacks can position your brand ahead of competitors.
- Building trust through your brand can overcome price objections and retain loyal customers.
Wednesday Nov 27, 2024
Hate Being On Camera? Performance Tips & Tricks For Better Marketing Results
Wednesday Nov 27, 2024
Wednesday Nov 27, 2024
- Comfort on camera is essential for building trust with your audience.
- Effective videos focus on the buyer’s journey and solve real problems.
- The SIMPLE framework helps improve on-camera performance.
- High-quality content should balance authenticity with strategy.
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Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results
Wednesday Nov 20, 2024
Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
- Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
- Prioritize buyer needs over flashy designs by focusing on clarity and usability.
- Ensure clear CTAs at every step to nurture and convert leads effectively.
- Continuously analyze user behavior to refine and improve your website.
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Check out the full article here 👉 https://www.impactplus.com/blog/top-3-website-mistakes-how-to-align-your-website-with-the-buyers-journey
Wednesday Nov 13, 2024
Articles or Videos? How to Choose the Right Content Strategy For Your Business
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results.
- Understanding When to Use Video vs. Written Content
- Building Trust by Choosing the Right Medium
- Repurposing Content for Maximum Efficiency
- Aligning Content Goals with Audience Preferences
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Check out the full article here 👉 https://www.impactplus.com/blog/articles-or-videos-how-to-choose-the-right-content-strategy-for-your-business
Wednesday Nov 06, 2024
Launching A Website? How To Make Your Website Your Best Sales Person
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
- Ongoing Optimization Is Essential for Success
- Sales-Focused Websites Drive Real Results
- A/B Testing Helps Tailor User Experience
- Collaborative Insights Strengthen Website Strategy
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Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite
Monday Nov 04, 2024
Endless Customers - Podcast Update
Monday Nov 04, 2024
Monday Nov 04, 2024
The Endless Customers Podcast has an exciting and important update: We will be switching formats to release one episode a week. New episodes will be released on Wednesdays from now on. Keep your eye out for a fresh new look to the channel, and we are making global updates to bring you an even better experience. Thanks for listening. :)
Wednesday Oct 30, 2024
Stop Selling, Start Closing. Unlock The Power Of Self-Service Tools To Win more Business
Wednesday Oct 30, 2024
Wednesday Oct 30, 2024
Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever.
Key takeaways:
Meeting Buyer Needs with Touchless Experiences
Quickly Qualifying Leads with Self-Service Tools
Building Trust Through Transparent Pricing
Guiding Prospects Through Every Buying Stage
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Check out the full article here 👉 https://www.impactplus.com/blog/stop-selling-start-closing-win-more-business-with-self-selection-tools
Monday Oct 28, 2024
Unlock Buyer Confidence: The Power of Discussing Your Competitors
Monday Oct 28, 2024
Monday Oct 28, 2024
Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers