Endless Customers

The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers

Ep.82 - On this episode of Endless Customers, Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer, shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint

Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers

Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets.

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Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers

More Leads Isn't The Answer. The Hidden Bottleneck Killing Your Growth

Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business.

 

Key Takeaways:

• Most businesses think they need more leads, but often it’s a different problem altogether.
• Close rates and lead qualification are often bigger bottlenecks than lead volume.
• Marketing, sales, and leadership alignment is crucial for addressing growth challenges.
• Understanding where your business is today is key to creating a plan for the future.

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Check out the full article here 👉 https://www.impactplus.com/blog/more-leads-isnt-the-answer

Recession Proof Your Business! How To Keep Growing No Matter What Economy

Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025.

 

Key Takeaways:

• The post-COVID economic boom is slowing, and businesses must focus on adaptability.
• Reassessing fundamentals like cash flow and efficiency is critical during uncertain times.
• Investing in marketing during pullbacks can position your brand ahead of competitors.
• Building trust through your brand can overcome price objections and retain loyal customers.

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Check out the full article here 👉 https://www.impactplus.com/blog/recession-proof-your-business-how-to-keep-growing-no-matter-the-economy

Hate Being On Camera? Performance Tips & Tricks For Better Marketing Results

Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand.

 

Key takeaways:

• Comfort on camera is essential for building trust with your audience.
• Effective videos focus on the buyer’s journey and solve real problems.
• The SIMPLE framework helps improve on-camera performance.
• High-quality content should balance authenticity with strategy.

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Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results

Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey

Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.

 

Key takeaways:

• Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
• Prioritize buyer needs over flashy designs by focusing on clarity and usability.
• Ensure clear CTAs at every step to nurture and convert leads effectively.
• Continuously analyze user behavior to refine and improve your website.

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Check out the full article here 👉 https://www.impactplus.com/blog/top-3-website-mistakes-how-to-align-your-website-with-the-buyers-journey

Articles or Videos? How to Choose the Right Content Strategy For Your Business

Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results.

Key takeaways:

• Understanding When to Use Video vs. Written Content
• Building Trust by Choosing the Right Medium
• Repurposing Content for Maximum Efficiency
• Aligning Content Goals with Audience Preferences

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Check out the full article here 👉 https://www.impactplus.com/blog/articles-or-videos-how-to-choose-the-right-content-strategy-for-your-business

Launching A Website? How To Make Your Website Your Best Sales Person

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best.

 

Key takeaways:

• Ongoing Optimization Is Essential for Success
• Sales-Focused Websites Drive Real Results
• A/B Testing Helps Tailor User Experience
• Collaborative Insights Strengthen Website Strategy

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Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite