Endless Customers

What Sales Metrics Should My Team Track?

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance.

Highlights Include:

- Why quota is a lagging indicator and why that’s a problem.

- The three key areas sales teams should focus on instead.

- How to use leading indicators to course-correct before it’s too late.

- Why tracking performance (not just activity) leads to more closed deals.

- How role-playing and coaching create higher-performing sales teams.

 

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers!

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Check out the full article here 👉 https://www.impactplus.com/blog/sales-metrics-track

How Can You Use Your CRM to Increase Sales by 41%?

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.

 

Highlights Include:

• The #1 reason businesses waste their CRM and how to change that.

• How sales teams that fully use their CRM see 41% more revenue per rep.

• The key automations every sales team should be using right now.

• Why AI won’t help if your CRM is a mess (and how to fix it).

• How to get your team excited about using your CRM (instead of avoiding it).

 

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies!

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Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales

 

Should You Hire A Videographer?

Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse.

 

Highlights Include:

• How in-house video helps businesses close deals faster and build trust
• Why MoveMobility invested in a videographer (and what happened next)
• The secret to filming 65 videos in 2 days—and how your company can do it too
• How to get leadership buy-in for video (even in traditional industries)
• The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!

📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!

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Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals

Is Your Website Driving Customers Away?

Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions.

Highlights Include:

• Why "Contact Us" shouldn’t be in your website navigation
• The biggest problem with most sales pages
• How vague calls to action are driving visitors away
• The #1 technical issue slowing down your site and frustrating potential customers
• Small website changes that have a massive impact on lead generation and sales

🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!

📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away

The Simple Fix That Helped This Business Collect $2.2 Million Dollars

Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently.

 

🎙️Highlights Include:

• How outdated payment processes hurt customer trust and revenue
• Why Custom Built chose HubSpot Payment Links over other solutions
• The importance of defining clear success criteria before implementing new tools
• How to roll out new systems without resistance from your sales team
• Lessons any business can apply to improve sales efficiency and customer experience

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!

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Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot

 

How to Use AI in 2025 Without Losing Your Brand’s Voice

Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people.

 

 Highlights Include:

• Why AI-generated content often feels robotic—and how to fix it
• How to train AI tools to match your brand’s voice and style
• Ways AI can strengthen sales and marketing alignment
• Actionable strategies to balance efficiency and authenticity in content creation

 Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand!

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Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice

Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It)

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.

 

🎙️ Highlights Include:
✅ Why buyers are taking longer to decide—and how to speed up the process
✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint)
✅ How AI, Google’s changes, and zero-click searches are killing organic traffic
✅ The biggest mistakes businesses make with content, video, and pricing
✅ Why self-service tools are a must-have for generating more leads and sales
✅ The #1 mindset shift you need to build trust and attract endless customers

 

📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard

Trust Drives Sales - Why Trust Is the Currency of Modern Business

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core.

🎙️ Highlights Include:

• Trust isn’t automatic it must be built intentionally. 
• Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms.
• When trust is high, price is not as important.
• AI and Inbound Marketing are shifting, so trust is more important than ever. 
• “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business