Endless Customers

Recession Proof Your Business! How To Keep Growing No Matter What Economy

Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025.Key Takeaways

• The post-COVID economic boom is slowing, and businesses must focus on adaptability.
• Reassessing fundamentals like cash flow and efficiency is critical during uncertain times.
• Investing in marketing during pullbacks can position your brand ahead of competitors.
• Building trust through your brand can overcome price objections and retain loyal customers.

Hate Being On Camera? Performance Tips & Tricks For Better Marketing Results

Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand.Key takeaways:

• Comfort on camera is essential for building trust with your audience.
• Effective videos focus on the buyer’s journey and solve real problems.
• The SIMPLE framework helps improve on-camera performance.
• High-quality content should balance authenticity with strategy.

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Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results

Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey

Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.

Key takeaways:

• Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
• Prioritize buyer needs over flashy designs by focusing on clarity and usability.
• Ensure clear CTAs at every step to nurture and convert leads effectively.
• Continuously analyze user behavior to refine and improve your website.

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Check out the full article here 👉 https://www.impactplus.com/blog/top-3-website-mistakes-how-to-align-your-website-with-the-buyers-journey

Articles or Videos? How to Choose the Right Content Strategy For Your Business

Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results.

Key takeaways:

• Understanding When to Use Video vs. Written Content
• Building Trust by Choosing the Right Medium
• Repurposing Content for Maximum Efficiency
• Aligning Content Goals with Audience Preferences

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Check out the full article here 👉 https://www.impactplus.com/blog/articles-or-videos-how-to-choose-the-right-content-strategy-for-your-business

Launching A Website? How To Make Your Website Your Best Sales Person

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best.

Key takeaways:

• Ongoing Optimization Is Essential for Success
• Sales-Focused Websites Drive Real Results
• A/B Testing Helps Tailor User Experience
• Collaborative Insights Strengthen Website Strategy

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Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite

Endless Customers - Podcast Update

The Endless Customers Podcast has an exciting and important update: We will be switching formats to release one episode a week. New episodes will be released on Wednesdays from now on. Keep your eye out for a fresh new look to the channel, and we are making global updates to bring you an even better experience. Thanks for listening. :) 

Stop Selling, Start Closing. Unlock The Power Of Self-Service Tools To Win more Business

Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever.

Key takeaways:
Meeting Buyer Needs with Touchless Experiences
Quickly Qualifying Leads with Self-Service Tools
Building Trust Through Transparent Pricing
Guiding Prospects Through Every Buying Stage

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Check out the full article here 👉 https://www.impactplus.com/blog/stop-selling-start-closing-win-more-business-with-self-selection-tools

Unlock Buyer Confidence: The Power of Discussing Your Competitors

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers