How Do You Successfully Vibe Code Tools for Your Website?

Ep.156 - Can you actually vibe code a HubSpot website with AI?

In this episode of Endless Customers, Bob Ruffolo sits down with Danny Escardo, Senior Front End Developer at IMPACT, to talk through what vibe coding can and can't do when it comes to building real websites on platforms like HubSpot.

Danny shares what he's discovered after months of hands-on experimentation, including why most AI-generated websites are just scaffolds with no real backend, and what it actually takes to build something a marketing team can manage long-term. Bob brings his own experience attempting to rebuild IMPACT's website using AI as the live case study throughout the conversation.

The episode also covers how AI agent orchestration works, what the HubSpot CLI unlocks for developers, and why overcommunicating your goals to AI from the start makes all the difference.

Highlights include:

• Why AI-built websites often fall apart once a real platform is involved
• How to set up vibe-coded tools so they work inside HubSpot from day one
• What to watch out for before you trust AI-generated code on your site
• How one developer cut his build time in half using AI agent orchestration
• Where to start if you want to try this yourself

Whether you're a developer experimenting with AI tools or a business owner curious about what's actually possible right now, this episode gives you an honest look at where vibe coding stands today.

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Danny Escardo

Bob Ruffolo