How Do You Make Bold Content That Stands Out in Your Industry?

Ep.150 - Your payroll provider knows things about your data that they're not volunteering. CSI Accounting decided to say it out loud.

In this episode of Endless Customers, Bob Ruffolo sits down with Alex Wanless, payroll specialist, and Jordan Sanders, videographer, from CSI Accounting and Payroll for a candid conversation about what bold, transparent content actually looks like inside a company most people would call a boring industry.

This episode isn't about accounting. It's about what happens when a company decides to say the things their competitors won't, and build a brand on the trust that creates.

Highlights include:

• What your payroll data's journey really looks like when you use a large national provider
• How CSI called five accounting firms on camera and asked their price, without a script
• The philosophy behind naming competitors by name in your content and where the legal line actually is
• Why industry-specific content dramatically outperforms general content
• How client testimonial videos are quietly closing deals for CSI's sales team

If you're wondering what it looks like to go all in on trust-based content in an industry that plays it safe, this one is worth your time.

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#EndlessCustomers #ContentMarketing #AccountingMarketing #PayrollProviders #SmallBusinessMarketing #TrustContent #BoldContent #TransparentMarketing #B2BMarketing #SalesEnablement

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Jordan Sanders

Alex Wanless