Endless Customers

How To Simplify Your Data And Accelerate Growth

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.

 

Highlights include:

• Why most marketing reports don’t work (and what to do instead)
• How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand
• What real visibility looks like in an AI-driven search world
• How to spot marketing friction before it becomes a budget problem

If you’re ready to cut through the noise and turn marketing into a sales tool, this one’s for you. 

 

Subscribe, leave a review, and follow for more honest conversations about content, sales, AI, and what it takes to earn buyer trust.

 

#EndlessCustomers #SplashDash #MarketingVisibility #SalesEnablement #AIContent  #ContentStrategy

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splashdash.com

Ruan Marinho

How to Build Trust Signals That Win with AI and Buyers

Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to.

Highlights include:

• Why pricing is the number one trust factor and how to talk about it
• How reviews, case studies, and team bios create credibility across the site
• What AI is actually looking for when it decides which websites to rank and recommend
• Simple changes that lead to better traffic, stronger conversions, and faster sales

If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales.

#endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals

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The Transparent Pricing Page That Doubled Sales

Ep.120 - Most companies say they value transparency. Andrea Funk lives it.In this episode of Endless Customers, Alex Winter talks with Andrea Funk, founder of Too Cool T-Shirt Quilts, about how open pricing, honest teaching, and a few simple videos helped her win in a noisy market. Andrea shares how hearing Marcus Sheridan years ago led her to adopt Endless Customers, and how she rebuilt her pricing page to hit 16 out of 16 must-haves.

 

What you’ll hear:

• How Andrea turned real customer questions into traffic and sales
• Why her transparent pricing page became a sales tool customers trust
• The AI shift: from 30,000 visits to 1,000, and what to do when buyers research in chat tools
• Simple, one-take videos that boost conversions
• The habits that keep a small team moving forward when the market gets tough

If you want content that earns attention and a pricing page that actually helps people buy, this conversation delivers practical steps you can use this week. 

 

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building trust with the Endless Customers System.

 

#EndlessCustomers #ContentMarketing #SalesEnablement #B2BMarketing #MarketingLeadership #PricingPage

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toocooltshirtquilts.com

 

How to Create a Culture of Performance on Your Marketing Team

Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer journey. Chris shares how their team uses bio videos and 80% videos at each touchpoint, and how listening to real questions guided their Big 5 content. Results follow when you stay human.

Highlights include:

• What “purposeful humanity” looks like in hiring, culture, and service
• Bio videos and 80% videos that make sales feel familiar from the first interaction
• Using The Big 5 to plan helpful content that customers actually want
• A simple mindset for AI: assist the human, don’t replace the human
• Real outcomes: major traffic growth, stronger reviews, faster, calmer sales conversations
• The small moments that build loyalty for years

If you want your content to feel human and help your team close with confidence, this one’s for you.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and trust.

#EndlessCustomers #SouthwestExteriors #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACT #MarketingLeadership #videomarketing

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southwestexteriors.com

How Mazzella Changed Its Industry by Showing What Others Wouldn’t

Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use.

 

Highlights include:

• How to start before you feel ready and stay consistent without a big production budget
• The factory tour videos that sparked industry-wide attention
• When to tackle uncomfortable topics like pricing and tariffs with clarity and calm
• Why leadership buy-in turns video from a marketing task into a company habit
• Making dense, technical content engaging with personality and plain language

If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you.

 

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and leading with honesty.

 

#EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement

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mazzellacompanies.com

How Bill Ragan Roofing Tripled Revenue with Endless Customers

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.

 

Highlights include:

• Hiring a content manager and building a clear publishing cadence
• Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content
• Why localizing topics for Nashville made traffic far more valuable
• Printing the Scorecard, tracking progress, and getting sales and marketing in the same room
• The #FunRoofer radio campaign that boosted name recognition and made the phone ring
• How they rode out a slow year and are now on pace for the biggest year in company history

If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen. 

 

Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust.

 

#EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling  #SalesEnablement #B2BMarketing #IMPACT  #MarketingLeadership

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billraganroofing.com

How Businesses Can Use AI to Scale Video

Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avatars are helping companies scale video, translate content across languages, and publish more consistently. All while keeping trust front and center.Cathal shares real examples from companies using avatars for sales training, proposal summaries, and multilingual outreach. He also gives a peek into what HeyGen is building next, including interactive avatars that answer buyer questions in real time and new tools designed to make scripting and video creation easier than ever.

 

Highlights include:

• How sales and marketing teams are scaling video without burning out
• When to be transparent about the use of avators, and why it matters
• How interactive avatars can answer your buyers’ questions without hopping on a call
• Inside HeyGen’s latest product releases and acquisitions

If you are leading a business and looking for a practical way to meet buyer demand for more video, this episode is for you.

 

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building brands people choose.

 

#EndlessCustomers #HeyGen #VideoMarketing #SalesEnablement #B2BMarketing #ContentStrategy #IMPACT #MarketingLeadership #AI

Check out the full article here!www.heygen.com

Cathal Canavan

Building Trust with Fearless Content: How Energy Swing Windows Wins Trust by Talking About Warranties

Ep.115 - When every warranty sounds the same, how do buyers know who to trust?In this episode of Endless Customers, Alex Winter sits down with Isabella White, Content Manager at Energy Swing Windows, to talk about what it really takes to earn buyer trust in an industry filled with confusion. The focus? Warranties. Isabella shares how her team turned one of the most frustrating parts of the window-buying process into a powerful trust-building tool. Together we explore how fearless content, Assignment Selling, and self-service tools transformed the way Energy Swing Windows connects with homeowners.

 

Highlights include:

• Breaking down what “lifetime” warranties really mean
• Why fearless content works even when competitors stay silent
• How Assignment Selling changes in-home conversations for the better
• The role coaching and leadership buy-in play in keeping momentum alive

If you have ever wondered how to publish content your buyers actually want and use it to spark stronger sales conversations, this episode is for you.

 

Subscribe, leave a review, and follow for more conversations on fearless content, sales alignment, and building trust with buyers.

 

#EndlessCustomers #FearlessContent #ContentMarketing #SalesEnablement #TrustContent #HomeImprovement

Check out the full article here!
energyswingwindows.com
Isabella White