How to Create a Culture of Performance on Your Marketing Team

Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer journey. Chris shares how their team uses bio videos and 80% videos at each touchpoint, and how listening to real questions guided their Big 5 content. Results follow when you stay human.

Highlights include:

• What “purposeful humanity” looks like in hiring, culture, and service
• Bio videos and 80% videos that make sales feel familiar from the first interaction
• Using The Big 5 to plan helpful content that customers actually want
• A simple mindset for AI: assist the human, don’t replace the human
• Real outcomes: major traffic growth, stronger reviews, faster, calmer sales conversations
• The small moments that build loyalty for years

If you want your content to feel human and help your team close with confidence, this one’s for you.

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#EndlessCustomers #SouthwestExteriors #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACT #MarketingLeadership #videomarketing

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