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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes

Wednesday Aug 28, 2024
Websites That Convert | The Four Elements You Need
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
Ep.58 - Want to know the secrets to a high-converting website? IMPACT’s web expert, Mary Brown, reveals four essential elements every business website needs. Learn how to build trust, qualify leads, and boost conversions with transparent pricing, a robust learning center, clear fit criteria, and compelling CTAs. Discover why these strategies are crucial for online success and growth for your business.
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Check out the full article here 👉 https://www.impactplus.com/blog/four-essential-elements-of-a-high-converting-website
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Monday Aug 26, 2024
Business Mindset | How To Transform Yourself & Your Results
Monday Aug 26, 2024
Monday Aug 26, 2024
Ep.57 - Discover how to master your mind and drive business growth in the AI age with digital anthropologist James Robert Lay. He talks about the 4 steps of human transformation, the 90-Day Growth Method, and digital stoicism. In this episode, you'll learn secrets to overcome fear, build resilience, and lead effectively.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-master-your-mind-for-business-growth-in-the-age-of-ai
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Wednesday Aug 21, 2024
Content Strategy | How To Talk About World Events
Wednesday Aug 21, 2024
Wednesday Aug 21, 2024
Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-businesses-can-educate-and-connect-with-buyers-through-world-events
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Monday Aug 19, 2024
Opus Clip | Make It Personal
Monday Aug 19, 2024
Monday Aug 19, 2024
Ep.55 - Discover how Brian Casey, one of IMPACT’s coaches, revolutionized his LinkedIn presence in just one hour using AI. Learn the secrets of creating engaging video content without being a tech expert, and why having content is important for your professional life. We walk through the AI video tool, OpusClip, and how it might be able to help you and your business.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-maximize-your-social-media-presence-with-ai
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Wednesday Aug 14, 2024
Most Important Video | Landing Page Videos
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-boost-conversions-and-build-trust-with-landing-page-videos
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Monday Aug 12, 2024
Educate Your Customers | You Need A Learning Center On Your Website
Monday Aug 12, 2024
Monday Aug 12, 2024
Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and establishing your business as an industry authority.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-learning-center-your-websites-key-to-more-qualified-leads
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Wednesday Aug 07, 2024
Better Business With AI | Paying For the Right AI Tools? (With Ashley Gross)
Wednesday Aug 07, 2024
Wednesday Aug 07, 2024
Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve.
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Check out the full article here 👉 https://www.impactplus.com/blog/putting-ai-to-work-in-your-business
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Monday Aug 05, 2024
Closing Rates | What You Should Actually Measure To Have Success
Monday Aug 05, 2024
Monday Aug 05, 2024
Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an industry leader!
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Check out the full article here 👉 https://www.impactplus.com/blog/what-you-should-actually-measure-to-have-better-closing-rates
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne