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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Wednesday Aug 07, 2024
Better Business With AI | Paying For the Right AI Tools? (With Ashley Gross)
Wednesday Aug 07, 2024
Wednesday Aug 07, 2024
Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve.
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Check out the full article here 👉 https://www.impactplus.com/blog/putting-ai-to-work-in-your-business
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne
Monday Aug 05, 2024
Closing Rates | What You Should Actually Measure To Have Success
Monday Aug 05, 2024
Monday Aug 05, 2024
Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an industry leader!
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Check out the full article here 👉 https://www.impactplus.com/blog/what-you-should-actually-measure-to-have-better-closing-rates
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne
Wednesday Jul 31, 2024
Content Manager | Why You Need A Dedicated Specialist
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online presence, and drive real results. Understand the full scope of a content manager's impact, from articles to web content to social posts. Ready to truly improve your marketing approach? This episode is your starting point to authentic, brand-aligned content that resonates with your audience and drives growth.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-content-manager-the-underrated-solution-for-marketing-success
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne
Monday Jul 29, 2024
Achieve Your Goals | A Surefire Way To Hit Your Targets
Monday Jul 29, 2024
Monday Jul 29, 2024
Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success!
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-achieve-your-business-goals-with-the-right-kpis
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne
Wednesday Jul 24, 2024
Fire Your Agency | Stop Paying And Start Investing In Your Marketing
Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownership of your marketing efforts, and identify when to part ways with an uncooperative agency. Business leaders, this one's for you.
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Check out the full article here 👉 https://www.impactplus.com/blog/fire-your-agency-stop-paying-and-start-investing-in-your-marketing
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne
Monday Jul 22, 2024
Mastering Visibility | SEO Insights For How To Get Found Post Apocalypse
Monday Jul 22, 2024
Monday Jul 22, 2024
Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about his 'They Ask, You Answer' methodology, clarifying it's not just about blogging but understanding and responding to how buyer behaviors have changed. Discover actionable strategies to excel in AI-driven search landscapes, including leveraging platforms like YouTube Shorts for immediate impact. Marcus encourages embracing change with hope and enthusiasm, ensuring your business remains at the forefront of digital marketing evolution.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-found-in-the-post-seo-apocalypse
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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne
Wednesday Jul 17, 2024
Disrupt Your Entire Industry | How To Create Content That Will Turn Heads
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the power of putting customer needs first to attract opportunities and redefine standards.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-create-industry-disrupting-content-that-will-turn-heads-endless-customers-podcast
Monday Jul 15, 2024
Attract Better Leads | What You're Doing Wrong & How To Fix It
Monday Jul 15, 2024
Monday Jul 15, 2024
Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times.
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Check out the full article here 👉 https://www.impactplus.com/blog/attract-better-leads-what-youre-doing-wrong-and-how-to-fix-it