Endless Customers

Stop Selling, Start Closing. Unlock The Power Of Self-Service Tools To Win more Business

Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever.

 

Key takeaways:

• Meeting Buyer Needs with Touchless Experiences
• Quickly Qualifying Leads with Self-Service Tools
• Building Trust Through Transparent Pricing
• Guiding Prospects Through Every Buying Stage

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Check out the full article here 👉 https://www.impactplus.com/blog/stop-selling-start-closing-win-more-business-with-self-selection-tools

Unlock Buyer Confidence: The Power of Discussing Your Competitors

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers

Rethink Your Budget! Is Your Strategy Driving Real Returns?

Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.

 

Key takeaways:

• Budgeting is More Than Numbers, It's A Mindset

• Outsourcing vs. In-House Content Creation

• Budget Breakdown for Maximum ROI 

• Long-Term Planning for 2025 and Beyond

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Check out the full article here 👉 https://www.impactplus.com/blog/rethink-your-marketing-budget-is-your-strategy-driving-real-returns

Is Your Business Stuck? The High-Stakes Decision Every CEO Must Make

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners:  Should we take the DIY route, or should we hire a coach to get us "unstuck"?

We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.

 

Key takeaways:

• How to determine if your business is ready for a coach
• Why DIY can work, but only for the right businesses
• The importance of hiring the right content manager and setting them up for success
• How to know when it’s time to invest in a coach to achieve faster results

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Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make

 

What Is A CRM? How It Can Unlock Business Growth

Ep.70 - In this episode of Endless Customers, Alex Winter talks with Will Smith, a HubSpot expert, about why every growing business needs a CRM. They dive into common misconceptions, the 80/20 rule, and how CRMs like HubSpot help companies stay organized, close deals faster, and achieve true growth. Tune in to learn how a CRM can take your business to the next level!

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Check out the full article here 👉 https://www.impactplus.com/blog/why-your-business-needs-a-crm-to-unlock-business-growth

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Hiring A Content Manager? Here's What You Can't Afford To Overlook

Ep.69 - Struggling to hire the right content manager? You’re not alone! In this episode, Alex Winter and Allison Riggs dive into the biggest mistakes businesses make when hiring for this crucial role. Learn why rushing the process could hurt your company, what traits to look for, and how to ensure you get it right the first time.

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Check out the full article here 👉 https://www.impactplus.com/blog/hiring-a-content-manager-heres-what-you-cant-afford-to-overlook

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Struggling With SEO? Here's The Real Reason Your Leads Aren't Converting

Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads.

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Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-seo-heres-the-real-reason-your-leads-arent-converting

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Why Are Lead Costs Rising? How To Adapt And Stay Ahead In A Changing Market

Ep.67 - Why are leads getting so expensive, and what can businesses do about it? In this episode, Alex Winter talks with Connor Delaney about the rising cost of leads, how big players affect the market, and what smaller companies can do to stay competitive. If you’re looking for smarter strategies to win better leads, this is the episode for you!

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Check out the full article here 👉 https://www.impactplus.com/blog/why-are-lead-costs-rising-how-to-stay-ahead-in-a-changing-market

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne