Endless Customers

Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It)

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.

 

🎙️ Highlights Include:
✅ Why buyers are taking longer to decide—and how to speed up the process
✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint)
✅ How AI, Google’s changes, and zero-click searches are killing organic traffic
✅ The biggest mistakes businesses make with content, video, and pricing
✅ Why self-service tools are a must-have for generating more leads and sales
✅ The #1 mindset shift you need to build trust and attract endless customers

 

📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard

Trust Drives Sales - Why Trust Is the Currency of Modern Business

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core.

🎙️ Highlights Include:

• Trust isn’t automatic it must be built intentionally. 
• Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms.
• When trust is high, price is not as important.
• AI and Inbound Marketing are shifting, so trust is more important than ever. 
• “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business

 

A.I. Redefines Traditional Search - The New Marketing Team Blueprint For 2025 & Beyond

Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future.

 

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint

Results Driven Content - The Secret to Sales and Marketing Alignment

Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business.

🎙️ Highlights Include:

• Why chasing vanity metrics like views and clicks can hurt your business
• How "Assignment Selling" transforms sales conversations and boosts close rates
• How to bridge the gap between sales and marketing teams
• Actionable tips to create content that speaks directly to customer concerns

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

 

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Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment

The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers

Ep.82 - On this episode of Endless Customers, Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer, shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint

Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers

Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets.

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Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers

More Leads Isn't The Answer. The Hidden Bottleneck Killing Your Growth

Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business.

 

Key Takeaways:

• Most businesses think they need more leads, but often it’s a different problem altogether.
• Close rates and lead qualification are often bigger bottlenecks than lead volume.
• Marketing, sales, and leadership alignment is crucial for addressing growth challenges.
• Understanding where your business is today is key to creating a plan for the future.

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Check out the full article here 👉 https://www.impactplus.com/blog/more-leads-isnt-the-answer

Recession Proof Your Business! How To Keep Growing No Matter What Economy

Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025.

 

Key Takeaways:

• The post-COVID economic boom is slowing, and businesses must focus on adaptability.
• Reassessing fundamentals like cash flow and efficiency is critical during uncertain times.
• Investing in marketing during pullbacks can position your brand ahead of competitors.
• Building trust through your brand can overcome price objections and retain loyal customers.

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Check out the full article here 👉 https://www.impactplus.com/blog/recession-proof-your-business-how-to-keep-growing-no-matter-the-economy