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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes

Wednesday Feb 28, 2024
From Likes To Leads: Social Media Strategies That Connect & Convert
Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media.
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Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-media-marketing

Monday Feb 26, 2024
Mastering Social Media For Tangible Growth
Monday Feb 26, 2024
Monday Feb 26, 2024
Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all.
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Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools

Wednesday Feb 21, 2024
Create Better Content: Unlocking The Human Side Of AI
Wednesday Feb 21, 2024
Wednesday Feb 21, 2024
Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency.
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Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

Monday Feb 19, 2024
AI For Businesses: 6 Steps All CEOs Should Take with Bob Ruffolo
Monday Feb 19, 2024
Monday Feb 19, 2024
Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it.
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Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture

Wednesday Feb 14, 2024
How A Culture Of Video Can Unlock Massive Growth Potential
Wednesday Feb 14, 2024
Wednesday Feb 14, 2024
Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business growth.
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Check out the full article here 👉 https://www.impactplus.com/blog/building-a-culture-of-video-at-your-company

Monday Feb 12, 2024
How To Create A Video Style Guide with Zach Basner
Monday Feb 12, 2024
Monday Feb 12, 2024
Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand.
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Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide

Wednesday Feb 07, 2024
AI Tools To Create Better Content with Briana Walgenbach
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business.
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Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-creation-with-ai

Monday Feb 05, 2024
How To Create Content Your Buyers Actually Need With Marcus Sheridan
Monday Feb 05, 2024
Monday Feb 05, 2024
Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce content that connects and converts. Marcus shares his “Big Five” content topics every buyer wants to know and talks about why getting personal with your stories can make your brand unforgettable.
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Check out the full article here 👉 https://www.impactplus.com/blog/best-blog-topics-the-big-5-content-marketing-they-ask-you-answer