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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.
Key takeaways:
- Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
- Prioritize buyer needs over flashy designs by focusing on clarity and usability.
- Ensure clear CTAs at every step to nurture and convert leads effectively.
- Continuously analyze user behavior to refine and improve your website.
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