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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
Ep.109 - AI is everywhere in the conversation right now. Few companies are actually using it in a way that makes them better. In this episode of Endless Customers, Alex Winter talks with Keven Ellison, VP of Marketing at AIS, about how his team is adopting AI with purpose. This is not about chasing trends. It is about integrating AI into the way they work so it strengthens their culture, sharpens their strategy, and deepens their connection with buyers. Keven shares how AIS is using AI to make sales and marketing faster without losing their authenticity. You will hear the steps they took to get company-wide buy-in, the specific workflows where AI is making the biggest impact, and why trust will always be the real competitive advantage.
Highlights include:
- How to align AI adoption with company culture
- The role of leadership in building buy-in across teams
- Examples of AI in daily sales and marketing workflows
- Why trust still beats technology every time
If you want AI to be more than a buzzword in your company, this episode is a practical guide to making it work.
Subscribe, leave a review, and follow for more conversations about trust, content, and sales alignment.
#EndlessCustomers #AIForBusiness #SalesAndMarketing #ContentStrategy #SalesAlignment #KevenEllison #B2BMarketing #TrustContent #IMPACTplus
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