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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people.
Highlights Include:
- Why AI-generated content often feels robotic—and how to fix it
- How to train AI tools to match your brand’s voice and style
- Ways AI can strengthen sales and marketing alignment
- Actionable strategies to balance efficiency and authenticity in content creation
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