Become A Media Company - The best companies today aren’t just selling, they’re publishing.

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.

Highlights include:

• Why today’s buyers trust content more than salespeople (and what that means for your team)
• The biggest misconceptions about being a “media company” and the truth behind them
• Why video is your fastest trust-builder (even if you're camera shy)
• How real companies are using simple, unpolished content to drive engagement, leads, and even hiring
• When to hire a videographer and how that hire can transform your sales team

This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.

 

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