Endless Customers

The Power Of In-House Content. How Roe Paint Took Control Of Their Marketing and Tripled Qualified Leads

Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Paint), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine.

This isn’t a story about flashy campaigns. It’s about doing the real work: hiring the right people, aligning sales and marketing, and building trust through content that buyers actually care about.

Highlights include:

• The moment Roe Paint realized their content approach wasn’t working, and what they did next
• How hiring the right content manager unlocked momentum across sales and marketing
• The tools and tactics bringing in real leads, from pricing calculators to local service pages
• Why thinking like a teacher (not a marketer) changed everything about their website strategy

If you’re leading a growing business and wondering how to turn your website into your best salesperson, this episode is packed with real talk and hard-won lessons.

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#EndlessCustomers #ContentMarketing #RoePaint #MarketingLeadership #B2BMarketing #SalesEnablement #IMPACTplus #TrustContent

Check out the full article here! 
https://www.roepaint.com/

Want to Scale? Start Here! How Opes Partners Used Content & Trust to 10X Growth

Ep.104 - Most businesses say they want to scale. Few are ready when the moment actually comes. In this episode of Endless Customers, Alex Winter talks with Ed McKnight, Resident Economist at Opes Partners, about what it really takes to grow using the Endless Customers System™ without cutting corners or chasing shiny shortcuts.

This isn’t theory. Ed walks through the systems, tools, and mindset shifts that helped Opes 10x their revenue, attract millions of podcast listeners, and build a content machine that actually converts.

Highlights include:

• How Opes knew they were ready to scale and what they did next
• The $1 million mistake they made (and how it reshaped their strategy)
• What content at scale really looks like inside a high-performing team
• How they use AI to support (not replace) human storytelling
• Why long-term growth only happens when everyone owns the mission

If you’re building a company that wants to lead with trust and win with content, this conversation is packed with practical lessons you can use right now.

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#EndlessCustomers #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership

Check out the full article here!
https://www.opespartners.co.nz/

What Happens When Sales and Marketing Finally Work Together?

Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.

This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.

Highlights include:

• How Strouse navigated a full sales team turnover without losing momentum
• What actually gets discussed in revenue team meetings and why it matters
• The ripple effects of consistent Assignment Selling
• How one article led directly to $200K in new revenue

If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.

Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts.

Check out the full article here!
Strouse.com

#EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™

Turn Your Content Into Customers - How Custom Built Remodeling Drove Sales Through Episodic Content.

Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.

This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.

Highlights include:

• Why Custom Built abandoned the agency model and brought marketing in-house
• The unexpected way a YouTube series turned into a national TV show
• How they repurpose every episode into dozens of assets
• What makes their video-first culture actually work
• How one episode helped close a deal before sales even picked up the phone

If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.

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Check out the full article here!

https://callcustombuilt.com/

How MoveMobility Added $6M In Revenue By Insourcing Marketing

Ep.101 -  Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out.

Highlights include:

• What changed when sales and marketing finally aligned
• How Assignment Selling helped close deals faster, with more confidence
• Why radical honesty in content turned buyers into loyal advocates
• What keeps MoveMobility investing in content, even after major success

If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action.

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Check out the full article here!

https://movemobility.ca/

Is Your Business Built for the Next Five Years? | Live Q&A With Marcus Sheridan

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago.

This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage.

Highlights include:
- How to navigate online criticism without derailing your message
- What separates companies that thrive with Endless Customers from those that stall out
- Why alignment from sales leadership is a non-negotiable
- How to build a brand that feels human—even with AI in the mix

If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time.

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Check out the full article here!

Messaging That Builds Trust - Why Do Most Companies Get This Wrong?

Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team is saying something different from your marketing, or your content feels flat, this episode offers a roadmap to fix it.

 

Highlights include:

• Why clear messaging goes beyond copy and why that matters
• The two frameworks that can sharpen your message fast
• How to spot self-centered messaging and rewrite it to connect
• Why AI is reshaping how messaging works and what to do about it

If your team struggles to explain what makes your business different, or you’re tired of sounding like everyone else, this is your guide to building a message that resonates with buyers.

 

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#EndlessCustomers #ClearMessaging #SalesAlignment #ContentStrategy #B2BMarketing #IMPACTplus #MessagingFramework #TrustContent

Has Content Strategy Changed? Why Marketers Who Ignore AI Are Risking Their Careers

Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blogs and videos aren’t moving the needle, this episode gives you a clear, actionable path forward.

 

Highlights include:

• Why today’s content managers need to be part strategist, analyst, and technologist.
• How to use data and tools like HubSpot to track and optimize every piece of content.
• The smartest ways to adopt AI without losing the human touch.
• A behind-the-scenes look at HubSearch’s breakthrough with the HubSpot Salary Guide.

If you’re ready to stop guessing and start growing, this conversation is your roadmap.

 

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