Endless Customers

Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey

Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.

Key takeaways:

• Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
• Prioritize buyer needs over flashy designs by focusing on clarity and usability.
• Ensure clear CTAs at every step to nurture and convert leads effectively.
• Continuously analyze user behavior to refine and improve your website.

Articles or Videos? How to Choose the Right Content Strategy For Your Business

Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results.

Key takeaways:

• Understanding When to Use Video vs. Written Content
• Building Trust by Choosing the Right Medium
• Repurposing Content for Maximum Efficiency
• Aligning Content Goals with Audience Preferences

Launching A Website? How To Make Your Website Your Best Sales Person

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best.

Key takeaways:

• Ongoing Optimization Is Essential for Success
• Sales-Focused Websites Drive Real Results
• A/B Testing Helps Tailor User Experience
• Collaborative Insights Strengthen Website Strategy

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Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite

Endless Customers - Podcast Update

The Endless Customers Podcast has an exciting and important update: We will be switching formats to release one episode a week. New episodes will be released on Wednesdays from now on. Keep your eye out for a fresh new look to the channel, and we are making global updates to bring you an even better experience. Thanks for listening. :) 

Stop Selling, Start Closing. Unlock The Power Of Self-Service Tools To Win more Business

Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever.

Key takeaways:
Meeting Buyer Needs with Touchless Experiences
Quickly Qualifying Leads with Self-Service Tools
Building Trust Through Transparent Pricing
Guiding Prospects Through Every Buying Stage

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Check out the full article here 👉 https://www.impactplus.com/blog/stop-selling-start-closing-win-more-business-with-self-selection-tools

Unlock Buyer Confidence: The Power of Discussing Your Competitors

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers

Rethink Your Budget! Is Your Strategy Driving Real Returns?

Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.

 

Key takeaways:

• Budgeting is More Than Numbers, It's A Mindset

• Outsourcing vs. In-House Content Creation

• Budget Breakdown for Maximum ROI 

• Long-Term Planning for 2025 and Beyond

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Check out the full article here 👉 https://www.impactplus.com/blog/rethink-your-marketing-budget-is-your-strategy-driving-real-returns

Is Your Business Stuck? The High-Stakes Decision Every CEO Must Make

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners:  Should we take the DIY route, or should we hire a coach to get us "unstuck"?

We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.

 

Key takeaways:

• How to determine if your business is ready for a coach
• Why DIY can work, but only for the right businesses
• The importance of hiring the right content manager and setting them up for success
• How to know when it’s time to invest in a coach to achieve faster results

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Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make