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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes

7 days ago
7 days ago
Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers.
Highlights Include:
- Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research.
- Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing).
- Breeze Agents: Which AI-powered automations are delivering results and which still need work.
- How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot.
- What businesses are learning from early adoption and how you can stay ahead.
🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

Wednesday Mar 19, 2025
What Sales Metrics Should My Team Track?
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance.
Highlights Include:
- Why quota is a lagging indicator and why that’s a problem.
- The three key areas sales teams should focus on instead.
- How to use leading indicators to course-correct before it’s too late.
- Why tracking performance (not just activity) leads to more closed deals.
- How role-playing and coaching create higher-performing sales teams.
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers!
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Check out the full article here 👉 https://www.impactplus.com/blog/sales-metrics-track

Wednesday Mar 12, 2025
How Can You Use Your CRM to Increase Sales by 41%?
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.
Highlights Include:
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The #1 reason businesses waste their CRM and how to change that.
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How sales teams that fully use their CRM see 41% more revenue per rep.
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The key automations every sales team should be using right now.
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Why AI won’t help if your CRM is a mess (and how to fix it).
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How to get your team excited about using your CRM (instead of avoiding it).
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies!
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Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales

Wednesday Mar 05, 2025
Should You Hire A Videographer?
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
- How in-house video helps businesses close deals faster and build trust
- Why MoveMobility invested in a videographer (and what happened next)
- The secret to filming 65 videos in 2 days—and how your company can do it too
- How to get leadership buy-in for video (even in traditional industries)
- The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!
📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!
👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals

Wednesday Feb 26, 2025
Is Your Website Driving Customers Away?
Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions.
Highlights Include:
- Why "Contact Us" shouldn’t be in your website navigation
- The biggest problem with most sales pages
- How vague calls to action are driving visitors away
- The #1 technical issue slowing down your site and frustrating potential customers
- Small website changes that have a massive impact on lead generation and sales
🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!
📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!
👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away

Wednesday Feb 19, 2025
The Simple Fix That Helped This Business Collect $2.2 Million Dollars
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
- How outdated payment processes hurt customer trust and revenue
- Why Custom Built chose HubSpot Payment Links over other solutions
- The importance of defining clear success criteria before implementing new tools
- How to roll out new systems without resistance from your sales team
- Lessons any business can apply to improve sales efficiency and customer experience
Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot

Wednesday Feb 12, 2025
How to Use AI in 2025 Without Losing Your Brand’s Voice
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
- Why AI-generated content often feels robotic—and how to fix it
- How to train AI tools to match your brand’s voice and style
- Ways AI can strengthen sales and marketing alignment
- Actionable strategies to balance efficiency and authenticity in content creation
Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice

Wednesday Feb 05, 2025
Wednesday Feb 05, 2025
Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.
🎙️ Highlights Include:
✅ Why buyers are taking longer to decide—and how to speed up the process
✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint)
✅ How AI, Google’s changes, and zero-click searches are killing organic traffic
✅ The biggest mistakes businesses make with content, video, and pricing
✅ Why self-service tools are a must-have for generating more leads and sales
✅ The #1 mindset shift you need to build trust and attract endless customers
📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!
🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!
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Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard